LEGACY – Ralf Schmerberg

“You can’t beat death but you can beat death in life, sometimes.” - Charles Bukowski

To celebrate the global launch of the Levi’s “Go Forth” campaign, LEGACY delivers a message of hope and empowerment. A visually stunning composition of a series of life-affirming moments is set to the haunting verses of the poem “The Laughing Heart” by American novelist Charles Bukowski. A bold call to embrace life to the fullest.

Client: Levi’s | Agency: Wieden+Kennedy Portland | Production: RadicalMedia/triggerhappyproductions | Director: Ralf Schmerberg