LA VITA È BELLA
Celebrating the beauty of trivialities in two cultures united by their passion for life.
Unexpected cultural affinities between China and Italy are carved out in this refreshing and riveting short film that musically waltzes through both vibrant cultures, punctuated by staccatos of humour and character. Refinement and a passion for life are unmistakable in both cultures. Made on the occasion of the launch of Fiat on the Chinese market at the automobile salon Auto Shanghai 2012, LA VITA È BELLA celebrates the big and small things that unite these two cultures: it’s the simple things done beautifully that make for a beautiful life.
Client: Fiat | Agency: Wieden+Kennedy Shanghai | Production: triggerhappyproductions | Director: Ralf Schmerberg